How can you not notice 10 pounds...i am such an idiot!

Somehow my mind slipped over the last few weeks and I woke up about ten pounds heavier mostly from binging.  I was 100 and now around 110.  It could be period crap...or the shit food i have been torturing my body with.  What in the hell was I thinking?  Any good week cleanses?  I know most of them, I just wanted your opinion.